During their pitches with supermarket buyers, the Exelcat sales team added a touch of surprise to their presentation of new "Natural Nibbles with lots of fresh beef". They did so with a give-away that made the freshness of the new products something that could be experienced: empty cat food tins equipped with a special sound-effects module. When someone picks up what appears to be a can of cat food, a loud "Moooooo!" is emitted from it.

During their pitches with supermarket buyers, the Exelcat sales team added a touch of surprise to their presentation of new "Natural Nibbles with lots of fresh beef". They did so with a give-away that made the freshness of the new products something that could be experienced: empty cat food tins equipped with a special sound-effects module. When someone picks up what appears to be a can of cat food, a loud "Moooooo!" is emitted from it.