Cannes Lions

PET SHOP

GPY&R, Brisbane / RSPCA / 2009

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Overview

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OVERVIEW

Description

The RSPCA wanted us to launch their first retail pet shop. Unlike conventional stores this pet shop assesses the owners' needs and lifestyle and then recommends the ideal pet for them.

Solution:We created an integrated campaign using TV, press and radio, which observe different types of people in their everyday lives, naturally behaving like common household animals. Once you see the behaviour it’s easy to see that person's ideal pet.

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