Cannes Lions
JWT, London / SHELL / 2006
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Description
The commercial is a study of movement. It begins by showing us the potential of a number of objects that are about to have movement applied to them. We then see the same objects on the move, and observe them in their various fantastic, powerful, graceful, aggressive, and mesmerising forms. The sequence ends with some footage of a car moving along a road, as a voice over tells us: 'Movement. Only when you truly understand it, can you perfect it'.
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