Cannes Lions

PETS4PETS PROJECT

LEO BURNETT, Milan / WORLD WILDLIFE FUND (WWF) / 2014

Awards:

1 Shortlisted Cannes Lions

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Overview

Entries

Credits

OVERVIEW

Execution

the campaign started buzzing firstly on the social media and then it went on the major news channel because of its uniqueness.

Outcome

the campaign reached a 500,000€ of media value with a 2.4 milion of audience.

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