Cannes Lions

PEUGEOT 206 1.4

MEDIA CONTACTS - MPG, Boston / PEUGEOT / 2006

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To illustrate how powerful the new Peugeot 206 1.4 engine is, compared with the rest of the vehicles, and how easy it is to drive uphill with the new Peugeot, we had the car climbing over the different elements of the online page.Goal: Launch the new Peugeot 206 1.4 engine. Marketing objectives: Show the new, more powerful engine and sell cars. Target: People older than 18 years. Results: This campaign generated the most completed orders in the history of Peugeot online.

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