Cannes Lions
EURO RSCG DUESSELDORF, Dusseldorf / PEUGEOT / 2008
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Description
The PEUGEOT 207 SW has all the qualities of the successful compact car 207, coupled with the inner space of Monospace. It is just this combination that makes it so unique.
The objective of the campaign was not only the announcement of the new model, but also the identification of this unusual and unique combination and its heaps of style, as illustrated by performing hippos.
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