Cannes Lions

PEUGEOT

TRIBU DDB PANAMA / PEUGEOT / 2012

Presentation Image
Film
Film
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Overview

Entries

Credits

Overview

Execution

We opened a profile in Pinterest and showcased Peugeot´s cars in a cool and interactive way, creating boards for each car emphasising the main feature, and inviting people to pin on them. We linked these boards with and twitter and we created a puzzle contest, where we asked people to find the missing pieces in the website or the Facebook fan page.- We exchanged content associating each feature in a simple way with all the extraordinary images and content you can find on the web and Pinterest, and created interaction and engagement with the audience by searching (digitally) for the missing pieces to complete the puzzle.

Outcome

After a month, Peugeot Panama had a giant amount of media impressions, blog reviews (including Ad Age and Mashable), and twitter feed. Which built for Peugeot Worldwide as a trendy and cool brand, all this from a tiny country.We had an interactive, emotional and direct communication that led to over 50,000 interactions on Pinterest, (impressive for a relatively new social media), 320% increase on FB and 182% increase of twitter followers.We drove more people to Peugeot Panama´s website with longer average time spent on site that went from 4.30 minutes to 24.30 minutes per person

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