Cannes Lions

PEUGEOT

EURO RSCG, Zurich / PEUGEOT / 2012

Overview

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Credits

Overview

Description

A series of radio commercials featuring conversations between couples while driving in a car. All of a sudden the person in the passenger seat is starting to shout out loud. But instead of warning the driver right away he/she takes his/her time to describe the roadside danger in a ridiculously precise and time-consuming way. The new Peugeot with brake assistant allows the driver to do so, because it provides one with more reaction time.

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