Cannes Lions

Peugeot 3008

HAVAS ISTANBUL, Istanbul / PEUGEOT / 2017

Demo Film
MP3 Original Language
MP3 Translation
Supporting Content
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Overview

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Credits

Overview

Description

We recorded the in-cabin noise of the Peugeot 3008. The main variables were speed and terrain. Since more than 90% of the roads are asphalt, we picked asphalt, and we picked the highest speed possible in city which is 90 kph. After careful testing, we set a standard for calibration so that when the radio was on air, the users would adjust the volume for a fair comparison. The idea was simple: If the noise of your car smothers the noise of your radio when the sound of 3008 is on, then your car is noisier.

Execution

We aired the spot at the three specific times we expect our audience to be driving home from work. 17.45 for those who break at 17 hrs, 18.30 for those who leave at 18 o'clock and 20.10 for those who work till late.

Outcome

More than 6000 test drives achieved, around 2500 Peugeot 3008 sold.

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