The 307 site offers an original take on the three key values of the PEUGEOT 307: safety, style and environmental compatibility. Developed as an integral part of the launch campaign, the site enables users to experience the benefits of Peugeot's Electronic Stability Program (ESP) via a game of Pong (the world's first computer game), or learn more about the 307's particulate filter via a pop-up window that graudally soots up. Users can also subscribe to the PEUGEOT 307 newsletter.