The Peugeot 307 cc is a coupé and convertible in one. With the mere touch of a button the driver can put the hard top up or down. To drive home this point to TV viewers, 2 commercial ran at the same time on 2 different TV channels. The first spot shows the 307 cc as a convertible while the other shows it as a coupé. Each invites the viewer to switch channels, virtually putting the top up and down simply by touching a button on the remote controle.

Invitation of the viewer to switch from one channel to the other. Strong interaction with the consumer to experience the unique closing / opening of the roof.

The TVC created high awareness and was recognized by the press and media to be a premiere in TV of this kind.Traffic increased at dealerships with high demand of product demonstration and test drives during the airing time by 10%.