Cannes Lions
STEADY/in lab, Buenos Aires / PEUGEOT / 2012
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This film made entirely in digital animation, using techniques of photorealism 3D, shows the main attributes of the vehicle, while tells us a story of a search and raises the duality of the new Peugeot 308 as a car of high range and also sportive.Under the concept of "New Peugeot 308, awakes your instincts" this film was the focus of the launch of the new Peugeot 308 for the press and the Internet.
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