Cannes Lions

PEUGEOT 407

EURO RSCG MILANO, Milan / PEUGEOT / 2006

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They had vanished for a long time, but now they are back....Men are back with the new Peugeot 407 Coupè. The car arrives in a city that is populated by women and doesn't go unobserved. We slowly find out that there are no men around, except the driver, who never appears. When the car stops at a fancy hotel,the reception girl looks astonished as though she had never seen a man in her life.

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