Cannes Lions
UNCLE GREY, Copenhagen / PEUGEOT / 2007
Overview
Entries
Credits
Execution
We used scaffold wraps on buildings under renovation where the target group of construction workers, carpenters etc. works. The idea was to turn the scaffold wraps back to front to face the builders working inside the building and on the scaffolds.
Outcome
Due to the highly effective and innovative use of the outdoor media we managed to create a great interest and demand for the Peugeot Boxer.
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