Air PEUGEOT PARTNER animations, with the look and feel of Discovery Kids characters, broaching car themes that draw children’s attention.Instead of talking about engines or performance, the ads spoke playfully about internal space, safety, stuff-holders and other relevant child features, as well as of extreme concern for those who have small children.

The Peugeot Partner did not have any other communication effort during the period in which it aired on Discovery Kids, and sales were 17% higher than the average for other months in the year.