Cannes Lions

PEUGEOT RCZ

LODUCCA, Sao Paulo / PEUGEOT / 2012

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Overview

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Credits

OVERVIEW

Execution

Google Street View has billions of photos of addresses worldwide. Why not gather all photos between 2 locations, in a fast movement?This experience would be the translation of the RCZ experience, in a Google Maps way.

Outcome

The results from the launch (in November) up to March:• 47,000+ visits;• 3 minutes of average time on site;• 11,300+ routes created;• All cars sold.• Worldwide media coverage, including: Fast Company, The Next Web, FWA, Brainstom 9, etc.

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