This micro site formed part of PG Tips’ integrated World Cup advertising campaign aimed at students and families. Set in a cozy British kitchen, the game challenges players to shoot as many points as possible into a mug with PG Tips tea bags - all in the time it takes a kettle to boil. Players can bounce shots off cupboards to win extra points. Objectives• Support call-to-action mechanism - free mug give-away• Drive sales penetration for PG Tips • Position PG Tips as “a fun brand”Results• 5000 people entered the competition • 150,000 game plays