Cannes Lions
MOTHER, London / UNILEVER / 2008
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PG Tips were refreshing the message that reminded consumers that tea is made from natural tea leaves and nothing else (which for a surprising number of consumers remains news), and asked Mother to produce a 10' commercial to do this. The result gently pokes fun at one of the most famous advertising campaigns in the UK (the Marks and Spencer food advertising – known for its easy listening guitar and breathy voice-over), with Al and Monkey reminding the British public of the natural status of tea in their own inimitable fashion.
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