Cannes Lions

PGA

SAATCHI & SAATCHI, London / EUROPEAN TOUR / 2012

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Overview

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Credits

OVERVIEW

Execution

We created a live event that challenged 4 top European Tour Golfers to hit an exciting, near impossible shot; to hit a ball from a windy castle battlement into a barrel of explosives fixed to the deck of a boat 123m away, anchored in the choppy sea. 11 cameras rolled continuously to capture every moment.There would be no post-production trickery- the golfers simply had to work out a way to hit the impossible. The viral film created from the live event was then uploaded to a branded YouTube channel.

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