Cannes Lions

PHARMACEUTICALS

DEUTSCH, New York / NOVARTIS / 2009

Film
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Four families who care for a relative suffering from Alzheimer’s realize the toll that caregiving has on their own wellbeing. Almost 10 million Americans provide unpaid care for a person with Alzheimer’s. In The Caregivers, four families who care for a relative with the disease come to recognize the toll that being a caregiver is taking on their own wellbeing.

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