We created a “hidden camera” situation in a pharmacy in the Madrid neighborhood of Lavapiés. Our goal was to get people to identify with victims of rare diseases.

When people entered the pharmacy to buy ordinary medications, they were told by the pharmacists that they were not available, they they were no longer being produced, and that those medications were no longer profitable

The piece was disseminated on the internet. Moreover, it appeared on various national television news programs and websites

This piece has contributed to raising more than 1 million euros .