Cannes Lions

PHARMACY, HEALTH & BEAUTY

100% DESIGN, Sao Paulo / DROGARIA SANTA MARTA / 2009

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

To create the visual identity for the new megastore in the Santa Marta chain of drugstores.

Execution

By means of an Environmental Design developed by the agency, an entirely new visual project was developed, resulting in:• The production of a cozy, attractive and unique shopping environment for the launch of the Santa Marta megastore.

• New redesigned identity derived into textures and organic shapes, which are composed with colors and images to reinforce the brand’s values of care, transparency and commitment to its clients.

Outcome

Stimulated by the overall sophistication and elegance of the project, the leading national and international cosmetic companies showed an immediate interest in installing personalized corners throughout the store to showcase their products. The new Santa Marta megastore is today a reference in the field of specialized drugstores.

Similar Campaigns

6 items

The Attack

HAVAS LYNX, Manchester

The Attack

2018, ASTRA ZENECA

(opens in a new tab)