Cannes Lions

PHARMACY OTC

McCANN LISBON, Lisbon / ROCHE / 2009

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Overview

Entries

Credits

Overview

Execution

Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a deformed stone inside, simulating a tumour. When squeezing the ball, the woman feels a foreign object which raises her curiosity: YOU DON’T SEE BREAST CANCER. YOU FEEL IT.Do the self-exam.

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