Cannes Lions
McCANN LISBON, Lisbon / ROCHE / 2009
Overview
Entries
Credits
Execution
Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a deformed stone inside, simulating a tumour. When squeezing the ball, the woman feels a foreign object which raises her curiosity: YOU DON’T SEE BREAST CANCER. YOU FEEL IT.Do the self-exam.
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