Cannes Lions

PHILIPS MILK OF MAGNESIA

OGILVY BRASIL, Sao Paulo / GLAXO SMITH-KLINE / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

Put a sticker by exit signs in public spaces stating that Philips Milk of Magnesiais the official sponsor of exits.

Outcome

It raised the awareness of this product's features among those impacted by these actions.

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