Cannes Lions
OGILVY & MATHER ADVERTISING LONDON, London / IBM / 2011
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Please see the Confidential section for full results.
SEER 2.0 helped deliver exceptional sales and PR revenue, amassing glowingly positive PR coverage from Sky News, the BBC, BBC Click and numerous online and offline publications and blogs.On the back of SEER's success IBM are currently exploring how to use this technology at the London 2012 Olympics for both a finance company and soft drinks manufacturer. Additionally interested are the retail industry for a Global Shopping Centre Operator, a Global Consumer Goods Manufacturer, a training division of the US Military, a UK Airport Operator and a National US Soccer League.
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