The thought came from consumer insight we had developed about the way mail is consumed at home, and the way in which the product, PhoneBank Express, allows you to bank at home.

Our approach made it clear that you could carry out all your banking transactions whilst in the comfort of your own home – emphasising ease, convenience and simplicity. This was an excellent example of collaboration between client and agency, and shows that high levels of creativity are still possible in financial marketing.

Gross Response - 1.86%