Instead of portraying smartphones as better or worse, three presents them as simply different and defends their place in society with these light humorous sketches

Driving the narrative, amplifying the humour and creating a voice for the network were the main focus. This was achieved by punctuating the key messages and creating a sound mix that tied the worlds together. By giving the right space to the dialogue and synching the energetic music track with the wormhole visual we pull the world’s together, injected humour and hit the key message points.