The goal was to show parents that it only took a few minutes not paying attention for their kids to find inappropriate content.

The project was original because it had an impact on parents, offline, to make tangible what could happen when your children go online unprotected.

The project became a video that was sent to our entire subscriber base.

It was a project appropriated by the brand, because UOL, Latin America’s main content portal, managed to alert parents in a simple and didactic way.

In addition to reaching people where the experiences take place, we also managed to reach more than 2 million subscribers. That is, more than 2 million parents with the potential to better protect their children.