Unrepeatable moments of your life can disapear forever.

Locations were chosen close to the places where people normally take photographs. We chose unrepeatable, special moments as this would increase the distress if they were lost. "Obituaries" werw stuck on park benches, swings, merry-go-rounds, city squares, etc...commemorating a wonderful, unrepeatable moment that sadly had been lost forever due to a computer virus.

The launch of the new media campaign created for Fotoprix was backed up by a reduced media budget ( a 10 seconds spot with emotional images surrounded by an obituary), achieved 18.000 visits a day to the web while the spot was on air. The visits grew 10% in the second stage as a result of the combination of TV (airing in the first stage) and new media.