Cannes Lions
KOLLE REBBE WERBEAGENTUR, Hamburg / KLAUS STIEGEMEYER / 2007
Overview
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The magazine was advertised via e-mail. The distribution list was compiled from the agency’s existing address pool. The number of page impressions, however, showed that ten times the number of people actually accessed the site than had been invited by e-mail. Visitors also took full advantage of the possibility to get in touch with the agency.
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