Cannes Lions

PHOTOGRAPHY

1POINTSIZE, Chennai / SHARAD HAKSAR / 2012

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Overview

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Credits

Overview

Description

Sharad Haksar is a reputed photographer from India renowned for his conceptual images. Our task was to project him as an artist who understands and captures the finer nuances of India.

Execution

India is a nation of 330 million gods. And yet the country is no paradise. We presented this ironic juxtaposition of extremes by shooting street art form of hindu gods with a suitably contrasting foreground. Choosing the gods was the first challenge. We picked Ganesha, Saraswati, Lakshmi, Shiva, Ganga & Surya. The next step was to portray the irony associated with each god in an eye catching manner. Giving it that 'real feel' was a task by itself. Once we had the pictures we gave it an authentic hindu feel by encasing it in a saffron cloth cover.

Outcome

We mailed out the 'Divine Irony Series' to scores of potential art buyers and international clients. 1 in 3 people mailed back raving about the 'stunning nature' of the work. We also had requests pouring in for staging the series as an art show.

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