Old, printed family photos are among the prized possessions of most people. Despite this, our old photos are often left storage boxes, vulnerable to floods, fires or worse. Using authentic photos shot over the last 75 years, our video reminds the audience how wonderful these captured memories are, how easily they could be lost, and how difficult they are to make digital. Then, it solves the problem by introducing a new app that puts high-resolution, glare-free scanning capabilities in everyone’s pocket.

The video was created using real photos shot over the last 75 years and then edited and treated as artifacts. These photos were sourced from dozens of people’s personal collections, and selected for authenticity, composition, and their ability to evoke a universal feeling in the viewer (no matter who they were) of what it feels like to go through old photos. We wanted to make a demo video that was relatable but entertaining, so we use the VO and the visuals as two characters, the VO sometimes reacting to the visuals or being surprised by them.

Top level results below:

Video has over 2m views on YT with no paid support

Instagram #thankscanning campaign reached 5.2m users

Video was top 10 trending on Youtube during launch week

PhotoScan was #1 on Product Hunt during launch week

The app now has over 3.6M Android installs and 2.2M iOS installs

There are 2.8M 30DA

Users have scanned over 50M photos