Using the widely recognized “Picture Book” television spot to capture audience interest, HP’s interactive TV experience allowed UK audiences to engage with the HP brand and learn more about its digital photography products.  Visitors could select two short films by “Picture Book” director Francois Vogel.  The first provided an interpretation of the adaptive lighting technology built into an HP digital camera.  The second focused on the freedom found in the portability of an HP photo printer. Visitors also were able to view two dynamic films that reinforced the HP positioning of Photosmart products being “brilliantly simple to click, print, invent.”