The results speak for themselves:•We had 4,358 designs submitted to the gallery, beating our target by 38% •There were 19,235 unique visitors to the website, exceeding our target by a massive 140%•There was a 47% return rate (39,784 total visits), proof that our concept was engaging for teens.•The average time spent per visit was well above our expectations at 14 minutes. This beat our previous campaign by over 160%.