Cannes Lions

PICK A GERM

GREY 141 GROUP, Sao Paulo / 3M / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

The ticket brought instant consciousness to all the people that picked it, and since we placed a Nexcare Hand Sanitizer dispenser right next to the machine, which was used by all people, it is clear that the message was received.

Outcome

100% of people who got that modified ticked, used the product dispenser right after reading. All of them got in touch with the brand, the product and its benefits.

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