Cannes Lions

PICKUP

LEO BURNETT CHICAGO, Chicago / FIRESTONE / 2014

Case Film
Film
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Description

“Pick Up” is the story of a young couple. Their mission: to break out of their rural life and run away together. The couple hits some obstacles, primarily the girl's parents. But through nerve, daring driving, and dependable tires, the couple escapes, riding off into the sunset together.

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