Cannes Lions

PICOT PLUS ANTACID

FCB WORLDWIDE, Mexico City / BRISTOL MYERS SQUIBB / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The postcard message turns out to be relevant since they are handed out by identical twins. This way, the message is clearly exemplified and enhanced.

Outcome

Through this activation, the awareness and positioning in new consumers for the product was accomplished at a very low cost.

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