Cannes Lions

PICTIONARY

OGILVY & MATHER PORTUGAL, Lisbon / MATTEL / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

We started to think how these works of art would look if they had been made during a game of PICTIONARY - THE CLASSIC GAME OF QUICK DRAW.We put replicas of paintings in one of the rooms of the museum; unfinished. The explanation was made in the description; besides the name and author of the work, it stated: “The artist could not finish the work due to time limitations.”

Outcome

There are no business results or number of participants directly connected to this action but the estimated number of visits in the all Museum was around 3000 people.

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