Spikes Asia

PICTURE BOOK WITHOUT PICTURES

TOHOKUSHINSHA FILM CORPORATION, Tokyo / FUJI FILM / 2016

Awards:

2 Shortlisted Spikes Asia
Presentation Image
Presentation Image
Case Film
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

There are scenes that only children can see.

What could Fujifilm do to help children preserve the memories children have from this perspective?

Execution

?The photography company, Fujifilm created and published a picture book without pictures. It was sold in camera shops and novelty stores across the country as well as online.

?The picture book items covered a wide range, including physical objects, such as "dog" or "flower" and items dependent on an individual's sensitivities, such as "happy"and "beautiful."

Each child was able to preserve their unique perspective of a variety of themes. ?

?We sought to satisfy the following three design elements.

-A simple and intuitive design that even children can use.

-A user-friendly design that allowed the book to be completed without using glue or scissors.

-A strong, sturdy deisgn that children could take outside without risk of damage.

Similar Campaigns

12 items

Eeny, meeny, miny, moe

DEL CAMPO SAATCHI & SAATCHI, Buenos aires

Eeny, meeny, miny, moe

2016, SONY

(opens in a new tab)