Fuji film decided (Our strategy is) to introduces the first polaroid film that develop using warmth, - Checky .Instead of asking people to “take photos,” – we changed our message. We asked them to start a social ritual. A ritual of touch – Checky pictures full of warmth

In this area of digital imaging, is there still a place for the classic polaroid film?

As a leading brand in photographic film industry, this is "the" challenge for fujifilm.

It’s just so easy to snap, click, delete, and reshoot.

This process is cold, and somehow lacks that unique warmth. :(

Fuji film decided (Our strategy is) to introduces the first polaroid film that develop using warmth, - Checky

First We released three Checky videos showing how holding hands with friends and loved ones created warmth.

Then We developed an H5 game to encourage people to participate in a moment-of-touch to add warmth to the Checky polaroid photograph.

Last we organized an experiential event l use thermal imaging technology which pick the campaign.

With participant got close to each other, a picture was being taken, generated by the warmth between them,

And as long as continue to huge

After the campaign, Checky increased their national sales volume by 58%!

Besides that , we succeeded – not by asking people to take pictures. But, by starting a new ritual between friends and loved ones.