Doesn't apply.

Some people don't have pictures of their best memories: the elderly.

We chose 5 people with lasting memories of childhood holidays, but without pictures. Without them knowing, a team of technicians, transformed their memories in pictures.

Weeks later, we invite them to an exhibition. They didn't know they would see their pictures of memory. Their emotion proved that the holidays are a gift forever.

Besides audiovisual materials that were broadcasted on TV and the internet, with photos 3 exposures that were visited by over 30,000 people in a few days were made. The photos also served to broadcast graphic materials. Thus, the process of creating Pictures of Memory allowed the generation of materials that lived in different media, carrying the message and experience to people in different and innovative ways. The good impact made the project expand in time, using it in other periods of tourism promotion.