PETA wanted to draw attention to the horrendous realities of pig farming.

We created a dark but humorous animated film, drawing inspiration from Cuphead and Ren & Stimpy. By weaving together elements of fantasy and reality, we hope to spark conversations and inspire people to change their eating habits.

The film follows the journey of the pig farmer, explaining to his daughters what his day at the factory entails. Initially it looks like an idyllic existence for the pigs, but as the film progresses the truth behind the industry's practices begin to be uncovered.

I (director) noticed that by writing the song you’d also be sort of writing the script and a shot list at the same time in most of the ways that matter. The music had to drive everything so I just took the basic idea, wrote a weird broadway song and let it be the thing everything else sort of orbited around.