Wind-sprints are for wimps. In Pigeon Workout, we find a runner breathlessly engaged in a one-of-a-kind workout - racing a homing pigeon through the streets of New Orleans. The runner pushes himself to keep up with a bird whose species has been clocked at upwards of 110 mph; so, needless to say, it’s a heart-pounding pursuit.

This commercial for ASICS GEL-Kayano 19 running shoe debuts ASICS’ new mantra “Nothing But Next.” The philosophy speaks to ASICS’ devotion to constant improvement and innovation.

The :60 second version of this commercial ran on ESPN during the NBA season and its classic soundtrack by New Orleans native Huey “Piano” Smith became an instant hit.