We see a couple talking in a restaurant, physically, an odd couple. She says how in love she is with him with trivial remarks while he listens carefully and full of arrogance.Suddenly, from behind the bald head of the man we see the real reason of why she is with him: a spectacular red convertible that substitutes his baldeness.With each of her words, the sports car demonstrates its power: it accelerates, turns on its lights, revvs. Until he wants to touch her leg, she plays difficult to get and in that moment, the convertible fold its top into the trunk, making her remember that besides all the goods of the Sports car, it is a convertible. This makes her give in to his caresses.

To create a outdoor that helps us communicate that Pilexil is a hair treatment developed by LACER LABORATORIES, that stops the loss of hair.To demonstrate it, we exagerated the care given to a single hair, thay it would have it with Pilexil, with guardians that will not let anything that might affect the hair go through.