Dog owners know how difficult it is to give pills to their dog. Often times, dogs spit their medicine out causing owners to create their own solution, like hiding their pills in peanut butter or cheese. With that in mind, Milk-Bone launched a new product in 2016, Milk-Bone Pill Pouches, a treat specifically designed to disguise a dog's medicine.

The brief called for a print ad, targeted towards veterinarians, to be published in vet trade magazines. We took it a step further, creating fun and engaging posters that hung in vet offices where dog owners could see them and engage in a conversation about them with their vet. Each poster built awareness for pill pouches at the most appropriate time, while vets were prescribing medicine to dogs, helping initiate a conversation about the benefits of Milk-Bone Pill Pouches.