Cannes Lions

Pillar on the Left

BBDO CHINA, Shanghai / VOLKSWAGEN / 2021

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Overview

Entries

Credits

OVERVIEW

Execution

Using binaural audio, this Volkswagen radio spot happens on your blind spot. The narrator of the story is Blind Spot himself, an evil character who tries to make a driver crash his car. But in the end, Volkswagen MOS System saves the day.

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