Cannes Lions

Pillar on the Left

BBDO CHINA, Shanghai / VOLKSWAGEN / 2021

MP3 Original Language
MP3 Original Language
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Overview

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Overview

Execution

Using binaural audio, this Volkswagen radio spot happens on your blind spot. The narrator of the story is Blind Spot himself, an evil character who tries to make a driver crash his car. But in the end, Volkswagen MOS System saves the day.

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