During their trip, drivers get lots of advertising at the road. Our objective was to create a different piece of communication to catch their attention.

Knowing that interactive advertising has more impact, effectiveness and brand awareness, we created an interactive piece with a powerful "Safe Driving" message to be delivered at those places in which drivers starts their trip: Gas Stations and Road Tollbooths.

- 90% of the drivers didn´t know many of the Helpful Tips for Safe Driving.

- Drivers received the message positively and appreciated the information.

- We helped drivers to know more about safe driving and how to be prepared to get into the road.

- 2013 Easter holidays in Argentina had fewer car accidents than 2012.