Pilão is a traditional brand of coffee in Brazil and last year launched 5 new flavors. In order to promote this novelty we created an alarm clock app for the iPhone and Android devices. In this app, users choose how they want to be awakened. There are 30 ringtones divided into 5 intensity categories (classic, dark, smooth, decaf and organic). As a result, during the first week of the launch we were among the 100 most downloaded apps in the Lifestyle category in the Apple Store in Brazil, Portugal and Argentina. And the numbers keep growing.