Cannes Lions
GREY ESPAÑA, Barcelona / COMERCIAL ARGE / 2009
Overview
Entries
Credits
Description
Launch the new Pilot ExtraFine as a ‘creative tool’ for the young target (15 - 30 years).
Execution
The idea was to inspire the young guys using an artistic and expressive world which is very close to them: graffitis. So we worked together with several graphic designers, illustrators and graffiti artists in order to get the final executions.
Outcome
The campaign is about to break, so we haven’t got any results yet.
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