CIRCUS , Mexico City / NETFLIX / 2016
Federico Pinedo is a former president of Argentina. He was an interim president for 12 hours. Yes, just 12 hours. For that he became a meme phenomenon, so we had Frank send him a direct mention on Twitter, “mocking” him for his expedient presidency.
We looked for Pinedo´s most retweeted tweet and we sent him a direct reply from the House of Cards official account, making it look like a natural conversation between two presidents.
Free media for over USD250.000
More than 10K RTs, more than 1000 replies.
House of Cards broke all the viewing records in Argentina.