Cannes Lions

Pinedo

CIRCUS , Mexico City / NETFLIX / 2016

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Presentation Image
Case Film

Overview

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Credits

Overview

Description

Federico Pinedo is a former president of Argentina. He was an interim president for 12 hours. Yes, just 12 hours. For that he became a meme phenomenon, so we had Frank send him a direct mention on Twitter, “mocking” him for his expedient presidency.

Execution

We looked for Pinedo´s most retweeted tweet and we sent him a direct reply from the House of Cards official account, making it look like a natural conversation between two presidents.

Outcome

Free media for over USD250.000

More than 10K RTs, more than 1000 replies.

House of Cards broke all the viewing records in Argentina.

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